| Stock Industry News |
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I returned recently from the American Society of Picture Professionals (ASPP) Educational Conference in Chicago, where smaller stock agencies encouraged photo researchers and editors to buy images on the new sites they’ve worked so hard to develop.
There are sound business reasons why picture buyers need the smaller agencies to thrive. A key piece of evidence for this conclusion is that publishers at the ASPP conference noted that publishing projects were beginning to look the same because everyone is searching the same big agencies. The lack of editorial content at those sites is evident to photo researchers, and they are frustrated.
Meanwhile, boutique and niche agencies, some of which specialize in editorial content – including this one – have gone to great lengths to transition to digital delivery of images. In fact, the most aggressive and business-savvy of the small agencies have caught up technologically with Corbis and Getty, yet continue to offer superior customer service. These agencies take the time to understand clients’ needs, and will work to find the appropriate content to help illustrate them.
The message is clear:
Photo buyers want and need multiple resources for images. To make that
happen, they need to make sure that boutique and niche agencies survive – by
coming to our sites and using them.
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